Our values

1. More than 50 years of experience

Our company was established in 1957 as Fir Rubinetterie, and soon became known for its strong aptitude towards innovation in the industry of mixer taps for kitchens and bathrooms, from both an aesthetic and technological viewpoint. Over time, Fir Italia has gained a wealth of experience, growing together with the evolving tastes and needs of many generations.

2. Our taps are 100% Made in Italy

Each of our taps is the result of productive processes that are 100% Made in Italy. The entire production cycle takes place within our factories in Vaprio d'Agogna, in the province of Novara, where each piece is subjected to constant quality controls, starting with the high quality raw materials and continuing throughout each production stage, in full compliance with national and European regulations and directives.

3. Continuous research and innovation

Analysis of people’s tastes and needs represents the wealth on which we base the design of each product. We are driven by our commitment to continuous improvement, seeking innovative solutions to ensure that each of our taps is easy to use, with high aesthetic and functional quality.

4. Design and quality

Our modern and classic collections of mixer taps and shower heads for kitchens and bathrooms are characterised by the design and aesthetic value that uniquely identify each product. The Fir Italia catalogue offers a wide variety of styles. Our modern collections include an organic design that draws its inspiration from nature, maximalist round, full and elliptical shapes, minimalist cylindrical and square contours, as well as neoclassical, transversal and multifaceted styles. Whereas our classic collections offer vintage style reminiscent of the Belle Epoque, and the British inspired Old England.

5. Extensive and constantly up-dated product catalogue

Our general product catalogue is made up of over 5,000 finished articles, with a comprehensive range of constantly up-dated solutions for mixer taps, shower heads and bathroom accessories, all of which differ in design, style, materials, finishes, technology, and in types of water jets and installation.

6. Numerous variants of taps

A tap cannot adapt to all situations. For this reason, each of our collections includes different variants, depending on the environment or the sink, bath or shower area in which it is to be installed. An example? For the wash basin area we suggest taps that are suitable to install directly onto the sink, or to be deck-mounted, deck-mounted for wash bowls, wall, floor or ceiling-mounted.

7. Finishings and special materials

Not only are Fir Italia products recognized for their design, but also for the many finishes that are available in addition to traditional chrome: from gold to antique gold and brushed antique brass.  We also offer special finishes, with detail embellished with crystals from Swarovski® and various DuPont™ Corian® techno surfaces.

8. Energy saving and ecological sustainability

We believe that a correct and functional design cannot disregard environmental needs and the preservation of primary resources. This is why all of our mixer taps and shower heads are fitted with ”green" water saving aerator or flow reducer, with consequent savings in water consumption.

9. Customization requests

Our inclination towards "artisanality" means that we try to fulfil every request. Do you have specific needs? We evaluate the possibility of customizing all the products in our catalogue: ranging from the possibility of asking for the lengthening or reduction in size of an element, to choosing finishes and colours that are not included in the catalogue, and much more...

10. Assistance services before and after the sale

Our philosophy takes us beyond the concept of the product, creating added value around it by offering our customers the expertise and professionalism of a team of professionals, who are able to advise, support and assist them before, during and after the sale. Furthermore, in the case of a project, you will have a Contract account dedicated exclusively to you.

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