History

Fir Rubinetterie was born, with the acronym Fir standing for Fabbrica Italiana Rubinetterie. Initially production focused on mixer taps for bathrooms and domestic kitchens.

After just a few years, the company is already thinking about diversifying, creating the first special mixer tap items for professional use.

Keeping up with market needs, the company increases the quantity and quality of its supply for bathrooms. This includes an entirely new product category: bathroom accessories.

A new series of mixer taps is added to production: Thermofir, thermostatic mixer taps.

Fir Italia proposes an innovative design concept with Playone: The flat lever extends out over the spout, completely covering the squared body of the tap.

And it’s not just about design. Playone leads to bathroom collections becoming generations, families of elements united by the same theme of design ideas: mixer taps, shower heads and shower bars, bathroom accessories, mirrors, lights and heated towel rails.

With Playone, icon of minimalist square style, the company begins its collaboration with designer Francesco Lucchese of the firm Lucchesedesign.

To celebrate its 50-year history, the company presents a preview of the Glamour Style range: “Glam” ideas that “envision” and “dress” the taps in the Playone and Melrose bathroom collections, with original textures and fascinating prized materials such as SWAROVSKI ELEMENTS crystals. The company’s collaboration with Swarovski begins.

The company changes its name: Fir Rubinetterie becomes Fir Italia, strengthening the Italian and Made in Italy identity of the brand.

Fir Italia presents Playone Déco, a neoclassic collection of mixer taps for the bathroom, and after thirty years reintroduces the colour white, symbol of purity and brightness that transmits harmony and positivity.

Design Francesco Lucchese

The creation of Dynamica, a collection of maximalist round mixer taps for the bathroom, with full and elliptical contours and an overall impact of sculpted smoothness.

Design Francesco Lucchese

Fir Italia presents Synergy Open 93, Synergy Cover 94 and Synergy Stone 95, three designer mixer tap collections for the bathroom designed by Francesco Lucchese. A project that pays homage to nature and in particular to matter, to the various forms and variations present on our planet. The Synergy collection marks the beginning of the company's collaboration with DuPont: the tap handles and shower heads are made with DuPont ™ Corian®.

In the ambit of wellness and well-being in the shower, the company introduces a new range of multifunctional shower heads, complete with a waterproof remote control that as well as allowing you to manage the eight-colour chromotherapy system, enables you to alternate between the “rain”, “waterfall” and “nebulizer” jets.

Fir Italia presents a preview of FirUnico®, a new universal built-in system, equipped with 5 outlets, 4 of which are dedicated to the shower area and 1 additional is dedicated to the wash basin area, designed and engineered to be compatible with all the wall-mounted built-in shower and wash basin mixer taps, traditional and thermostatic, in all Fir Italia’s collections.

More information: www.firunico.com

Fir Italia presents a new way of looking at the bathroom at the Salone del Mobile in Milan, proposing mixers and taps for the bathroom and shower solutions, which are safe for both the environment and people. CleoSteel is Fir Italia number one collection in AISI 316L stainless steel, presented as a novelty in 2016 edition of the Salone del Mobile. The interpretation of a cylindrical minimalist design, whose pure and simple shapes are easy to incorporate in bathrooms with different identities.

Fir Italia presents PlaySteel® and LifeSteel®, the new collections of taps and mixers in AISI 316L stainless steel, characterized by a next generation ultra-minimalist design, focusing on even more essential square geometric shapes, taking full advantage of the stainless steel own characteristics.

Fir Italia presents Obsessive Design Engineering new tagline, the payoff that is soul of the brand: the perfectionism and the obsessive approach that is behind the realization of its products.

A wide and complete range of finishings, which have in common a high aesthetic value and a high durability. For all taps and mixers. The Outfit new finishings are made by means of a combination of cutting-edge production processes called ASP - Advanced Superfinish Process.